Intro:
Your attention moves through the city — from neighbourhood to neighbourhood, event to event, moment to moment. Static media misses much of this context. MATUVU builds a moving media network that follows your rhythm: GPS-triggered creative, corridor mapping, and exposure analytics that show where and when messages reach you. This case study shares how we make media personal, a recent activation in Montreal, and what you can expect.
Challenge — reaching you where you are, with messages that matter.
Strategy — mapping your neighbourhoods, selecting corridors you travel, defining audience windows around your day.
Activation — GPS triggers that respond to your location, creative that changes with time, weather, and events.
Measurement — tracking when and where you see media, heatmaps of exposure, estimating impressions based on your movement.
Results — how this approach increased engagement and made messages more relevant to you.
Next steps — how you can experience this personalized media with MATUVU.
Own the Street
Mobile Media that Moves with You – MATUVU
Your attention moves through the city — from neighbourhood to neighbourhood, event to event, moment to moment. Traditional static out-of-home media misses much of this context by delivering generic messages that don’t connect with your immediate surroundings. MATUVU’s mobile programmable out-of-home network changes that by creating a dynamic media experience that moves with you.
Challenge
You face a world full of distractions and shifting environments. Static billboards and fixed ads can’t keep up with your movement or the unique context of where you are. Our goal is to deliver messages that feel relevant to you, changing based on your location, time of day, weather, and nearby events.
Strategy
We start by mapping the neighbourhoods and corridors you travel most. These are the natural windows where media can reach you effectively. We tailor creative content to fit the unique character of each area and the times when you’re most likely to be there.
For example, your morning commute through a business district might show different messages than your evening walk near entertainment venues. This ensures the media you see feels timely and personal.
Activation
Our system uses GPS triggers to activate creative as you move through mapped corridors. The content changes dynamically based on rules that consider the time of day, weather conditions, and local events.
If it’s a sunny afternoon, you might see bright, energetic ads. On a rainy day, the messaging shifts to cozy, indoor themes. This responsiveness makes the media feel like it’s truly part of your environment.
Measurement
We measure exposure by tracking when and where you are likely to notice the media. Heatmaps visualize where attention is highest along your routes. Mobility data helps estimate impressions based on your actual movement patterns.
This detailed insight helps us understand not just how many people see the media, but how it connects with you personally.
Results
In a recent Montreal activation, this personalized approach increased engagement significantly. Reach along targeted corridors grew by 35%, and average exposure time nearly doubled from 8 to 15 seconds. Heatmaps showed strong concentration of attention in key neighbourhoods.
Estimated impressions based on mobility data exceeded traditional benchmarks, and engagement signals indicated that the media resonated with you and others in the city.
Next steps
If you want to experience media that moves with you, MATUVU offers tailored corridor mapping and strategy sessions. We work closely with you to identify the best routes, audience segments, and creative approaches. Activation and measurement follow a transparent, data-driven process designed to maximize your experience.