Mobility and Extended Reach
Unlike Static Billboards:
MATUVU‘s mobile screens move through the city, adapting to commuter flows and maximizing exposure.
Massive Reach:
Our SIGNS travels approximately 77,000 km/week, delivering your message across Greater Montreal without requiring additional campaign spend for movement.
Increased Visibility:
The taxi-top screens increase exposure across multiple neighborhoods daily, unlike competitors that rely primarily on static formats. The network captures audiences by reaching commuters, shoppers, diners, and eventgoers.
Eye-Level Impact:
The signs are positioned above traffic, naturally placing them in the direct line of sight for both pedestrians and drivers.
Precision, Control, and Agility
Granular and Dynamic
Dynamic Content Delivery:
Dynamic digital displays deliver creatives that are time and location relevant to your moving audiences. MATUVU‘s system allows for real-time adjustments and mid-campaign pivots based on performance.
Hyperlocal Creative Control:
MATUVU utilizes our partnership with enroute as a control layer to manage creative rotations, dayparts, and weather-triggered swaps. This deploys precise, borough-specific visuals, unlike the slower, centralized systems used by others.
Real-Time Targeting
Maximizes Relevance and ROI
Dynamic Triggers:
Creative can instantly be changed based on variables like time, weather, or audience. Dynamic creative optimization rules can swap visuals based on the time of day, weather, or live event data to keep your message fresh.
Geo-Fencing:
Precise geo-fence radii (250–500 m) ensures ads appear exactly where your audience is. Geo-Fencing integrates into the programmatic ecosystem, allowing for advanced optimization and data integration absent in static media.
Your MESSAGE: right where you need it.
Flexible Inventory Access:
Programmatic access via our partnership with Vistar SSP (Supply-Side Platform) improves fill and competition for impressions. This allows you to adapt in real-time as your audience moves through the neighborhood.
Cost Effectiveness
Mobile and Efficient
Cost-Effective Awareness:
With MATUVU ‘s mobile fleet you have
high-frequency impressions and creative control that is unparalleled at a fraction of the cost of others.
Flexible Optimization:
The efficiency of MATUIVU‘s mobile advertising ensures your marketing dollars drive higher brand recall and flexible optimization, with a high ROI, compared to the less agile, premium-priced formats.