Own the Street
Matuvu
Every Ride Tells a Story
Every ride is an opportunity for you to take center stage. In a city as vibrant and culturally diverse as Montreal, traditional static advertising stands still while the audience moves past.
we’ve changed the game by creating mobile advertising powerhouse that
moves with the rhythm of our Great city.
Our Innovative Vision
Matuvu is revolutionizing the Out-of-Home market by transforming taxis into one dynamic digital network. While Montreal’s advertising landscape has historically been a “dual-speed” market split between heritage static banners and large institutional giants, Matuvu represents a digital disruption designed for the modern era. By installing state-of-the-art,
high-brightness LCD screens, we ensure your message is seen, reaching pedestrians and drivers alike
across the entire city of Montreal.
Precision Meets Mobility
Our technology goes beyond simple visibility. Using real-time geo-tracking and geo-fencing, Matuvu allows for hyper-local targeting. Through our partnerships with the enroute CMS and Vistar SSP, advertisers enjoy borough-level control, allowing them to deploy neighborhood-specific visuals or pivot strategies mid-campaign based on live performance data.
You don’t just sit on a corner; it follows the commuter flow. Our fleet of vehicles travels roughly 77,000 km per week, delivering high-frequency impressions where they matter most. We even utilize contextual programmatic logic, triggering specific ads based on the time of day or weather conditions—ensuring you offer “iced coffee” during a heatwave and “hot chocolate” during a blizzard
Strategic Scaling
From small-scale local tests to massive national campaigns, our four-tiered packages—Street Presence, Hyperlocal Impact, Dynamic Digital, and the Strategic Storyteller Suite—are designed to scale with your needs. At our highest level, we coordinate mobile taxi-top displays with digital billboards across the city, province, and country, ensuring your story is told with both city-wide power and neighborhood precision.
Measurable Results
We are committed to transparency and accountability. Every Matuvu campaign provides quantifiable metrics, including guaranteed weekly impressions and QR code tracking to link physical visibility directly to digital conversions [156, 157, Conversation History]. We don’t just build ads; we build long-term trust and brand recognition by ensuring your message is always relevant, always timely, and always measurable
The Matuvu Advantage
We provide a cost-effective solution in a market where active LCD taxi-top advertising is still a rarity, allowing your brand to stand out without the “clutter numbness” of standard billboards. Our efficiency is measurable:
• Superior ROI: We provide approximately
80 impressions for every $1 spent (based on a $12.50 CPM), offering double the efficiency of many traditional formats.
• Lower Acquisition Costs: By reaching a wide, diverse audience daily without additional spend for fixed locations, we significantly lower your Customer Acquisition Cost (CAC).
• Quebec-First Compliance: We leverage deep expertise in bilingual requirements and local signage laws, giving our partners a distinct cultural and legal advantage.
A Partnership for Progress
MATUVU is built on a mutualistic Model. While we help brands grow, we also empower our drivers by providing a crucial supplement to their income, helping the local taxi industry thrive in an increasingly competitive urban economy.
At MATUVU, we believe in the greater good. Our platform exists to amplify stories that matter, and that includes the vital work of nonprofits and registered charities across Canada, Quebec, Greater Montreal and the World. If your organization is driving positive change, we invite you to reach out — let’s talk about tailored support to help your message move through the city with
Impact, Heart and Soul.
Own The Street
Let’s talk Let’s Test, Let’s Take the Street
